The Lifeline and Backbone of a Business and the Average cost of websites
What is the Average cost of a website? Many small business owners know the importance of a functional website. Likewise, many companies want the “cheapest” solution for website design…Which brings up a good question; what is the average cost of website design for small business?
Before we talk about the average cost of a website design, it’s important to understand the different types websites and the basic backend function of a website. When business owners have a basic understanding of how a website drives a business through the very complicated highways of Search Engine Optimization (SEO).
What many businesses do not know is that a website can be a lifeline, feeding a company revenue or it can be deadweight leaving a business treading for water with the weight of a non-functioning website. DYI website companies like Wix, Godaddy and Weebly have made it easy to create attractive looking websites at low cost.
DYI Website Builders
However, when choosing a website design company or a DYI platform, the old saying “You Get What You Pay For” holds true. The average costs of websites can vary drastically.
If ranking on search engines such as Google is important to you and your business, the DYI platforms will not be a good option. Thats because DYI platforms use a different programming structure to build the websites. I don’t want to go full-on-nerd on you but in laymen’s terms, DYI websites make it difficult for search engines to crawl and rank. This means that DYI websites need much more work to get ranked. That translates to more money out of the business owners pocket in the long run.
Websites built on WordPress are easier to rank on Google because the platform uses programming codes that are easily recognized by search engines. However, the downside to WordPress is that it is not user friendly to someone that does not understand HTML, JAVA Script and other programing codes.
You Get What You Pay For
This is why website design companies still exist even while the DYI website movement is so strong… but remember, you get what you pay for. Depending on the features that your business needs, average cost of a DYI website will vary. However, the average Wix site will cost a business about $150-$200 per year. Although the price point sounds amazing, it might be too good to be true. DYI offers great looking templates but remember those templates are very difficult to rank in search engines which means businesses will be paying much more for traffic to their new website.
A website design created from WordPress will cost you much more. However, the SEO will be much easier and the business will in-turn get much more traffic to their website. A good website designer will cost a pretty penny but the ROI will be huge as long as you do your research and make sure that you communicate exactly what you want to the website designer. The average cost of websites will be proportionate to the features and the functionality.
What does Business Marketing Ninja Charge?
The cost of a good website can vary significantly. To best demonstrate, I can give an example of Business Marketing Ninjas pricing structure. A three page website (Home Page, About Page and Contact Page) optimized for SEO, will cost you around $497. We have ad ons that will cost you a little more if you decide to use them.
For example, we build custom Facebook™ messenger bots that interact with your potential customers and lead them through a sales process. Our Bots start at $297 and if you need a more complex messenger bot that calculates, the cost would go up slightly. For example we have created messenger bots for the fitness industry that calculated person’s Body Mass Index (BMI). The feature costs the client an extra $200 but it paid dividends when we added the bot to his website.
All in all, the general rule of thumb with websites is that you will always get what you pay for. My advice is that you should stay away from the DYI platforms unless you want a informational based website that does not rely on traffic and search engine optimization. On average, and good developer/designer, will charge anywhere from $1500-$3000 for a functional, SEO optimized, three page website.
If you would like learn more about our campaign, you can schedule a 15 Minute strategy session here: