The Fundamentals of Optimization
Several online sellers become frustrated with search engines frequently changing algorithms. However, there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:
Don’t be too fast to change domain names. Google has an aging delay for any new domain it may take up to a year for your keywords to start showing in the searches.
Optimize your own site for your intended audience, not the search engines. Always think about what impression your site gives your users you’ll create a better site the motors will like.
Everything revolves around the key word phrases you choose, so it’s critical you choose the best ones. Http://WordTracker.com and http://KeywordDiscovery.com are just two information databases which show you exactly what words people are looking for and suggest words you can use.
Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, Your homepage ought to be optimized for the more general phrases. Your interior pages should be optimized for the more specific [ones]. Î if at all you can, use keyword phrases as your keywords.
Program your site to be crawler friendly. Search engines send out crawler to collect information from your site so that they know how to rank it.
Don’t design your website in Flash there’s nothing for the crawlers to read. Should they can’t translate the information, they can’t categorize your site.
Make sure your backup is HTML, not a picture of text. It may look like copy. But if you’ve got a text graphic, all the crawlers will see is a blank page.
Within the text links in your site, use the word that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.
Write compelling copy for key pages of your site based on your chosen keyword phrases. Opt for a few key words phrases that apply to the particular page you’re composing and perform those phrases into the copy.
Incorporate your keyword phrases into each page’s unique title tag. Title tags have been given considerable weight with search engines. The title tag is the info that shows up in the search engine results so it’s crucial that it be enticing, not simply packed with keywords.
Make sure your site is link-worthy. Search engines estimate a site’s popularity by the number of links pointing to it. To make certain folks will want to link to your site, you need to offer something worth linking to. Past your service or product, you require something that puts you on the top: an advice service, a superior presentation, or fantastic variety.
Don’t be wed to any one keyword or phrase. Optimize for all of the related phrases. Says Whalen, if you can rank highly for a good portion of them, they’re likely to add up to a whole lot more than just that one keyword phrase that you think is the good big money one.
Read Neil Patel’s guide on how you can improve your search engine rankings here: https://www.quicksprout.com/2011/08/01/6-advanced-ways-to-improve-your-search-engine-rankings/