This site is a good example of a standard WordPress blog. What makes it different is that when complete (it is still under construction), it will have lead magnets that function to capture leads by providing valuable content. 

Those leads will be sent emails from an auto-responder that prompts them to take action by purchasing an online course on how to travel full-time.

(This is actually our family's personal blog that chronicles our full-time RVing journey and hopes to educate others interested in our lifestyle.)